McDonald’s is thinking like a tech company, rolling out artificial intelligence-powered menus to ramp up business. With fast food sales declining, McDonald’s has been investing hundreds to millions of dollars into acquire A.I. and machine learning tech, with the goal of becoming “a saltier, greasier version of Amazon.” The brand’s futuristic personalized menus know what customers like ahead of time, can recognize license plates to pull up previous orders, or recommend items based on location and weather. (NYT)
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