ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Parents want junk food that tastes like their old favorite snacks, but with organic ingredients. 

Parents want junk food that tastes like their old favorite snacks, but with organic ingredients. Many Millennial parents are nostalgic for the snack foods they grew up eating, and want their own children to experience them as well—but health is still top of mind for the group. YPulse’s food shopping survey found that 52% of parents said they were more likely to buy a product with an all-natural label. Enter: “healthy” junk food. Snack brands like Peatos and Magic Spoon cereal are engineering the “fake taste” that they love, but use plant-based ingredients to appeal to their health-consciousness at the same time. (WSJ)