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The TikTok effect is bringing old hits back to the charts, as young users rediscover tracks via viral clips. 

Oct 08 2019

The TikTok effect is bringing old hits back to the charts, as young users rediscover tracks via viral clips. While the app has been credited for landing new artists mainstream fame, musical memes on the platform are also making songs from many years ago popular again. Just one example: A video of a girl dancing (and crying) to Mariah Cary’s hit “Obsessed” earned 2.5 million likes, prompted a slew of copycats, and last week the song landed on the Billboard streaming charts—exactly a decade after its original release. (WSJ)