ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

ESPN is launching interactive Facebook Watch content to win over young sports fans.

ESPN is launching interactive Facebook Watch content to win over young sports fans. The network will be bringing segments from its shows to the platform in addition to several new series, including Countdown to GameDay and Fantasy Focus Live. But these shows aren’t just made for fans to view; ESPN wants viewers to engage via polls, live Q&As, and other embedded features. This move shows how traditional networks are leveraging engagement tools on different platforms to connect with the Post-TV Gen. (Tubefilter)