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YPulse Trend Report: The Post-TV Gen

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Eight in 10 consumers ages 13-34 predict that digital services will eventually replace cable and satellite programming. So, is TV as we know it dead? Not yet, but it’s no longer the main source of entertainment for today’s young consumers—we’re reaching the point of the Post-TV Gen. TV screens are considered a nice-to-have for live entertainment by today’s young consumers, who more readily access quality video content on mobile. YouTube is becoming their new Hollywood. Branded series on Snapchat are less likely to be skipped. Six in 10 young consumers say, “I don’t know what I would do without streaming services” like Netflix, which now captures more teen and Millennial audience power than cable services. Influences like the high cost of cable, advertisement avoidance, and the end of appointment viewing are just some of what we explore in a look at their post-TV behaviors and preferences.

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