Tinder made a choose-your-own-adventure show to break the ice between app daters. SwipeNight has four short episodes that let viewers swipe to decide major plot points. Daters that engaged with the show will appear in each other’s matches and details about their decisions will show up in their profiles, giving Tinder users some common ground for conversation. Tinder is getting increasingly creative to engage young daters; recently, they also paired people up based on their spring break locations and college campuses. (NYT, The Verge)
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