Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Brands are changing the way they work with influencers to connect with their young fans.

Sep 23 2019

Brands are changing the way they work with influencers to connect with their young fans. Instead of treating an influencer marketing campaign like a one-off media buy, more brands are building long-term collabs and letting influencers do what they do best: create. For instance, SeatGeek has given online celebrity David Dobrik the reigns on the over 20 campaigns they’ve created together, which have garnered over 150 million views. Their Director of Influencer Marketing explains, “The creator is going to tell your brand story to their audience much more persuasively than you are to their audience.” (Digiday)