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The SpongeBob and Timberland collab is made for nostalgic hypebeasts—and their kids.

Sep 16 2019

The SpongeBob and Timberland collab is made for nostalgic hypebeasts—and their kids. Two new pairs of SpongeBob SquarePants-themed kicks that come in adult and kid sizes, along with a few pieces of apparel, have hit the Timberland site for the cartoon’s all-ages fans. Making mini versions of products, especially pint-sized streetwear, has become a favorite marketing tactic for brands trying to reach Millennials as they age up and settle down. (Uproxx)