The SpongeBob and Timberland collab is made for nostalgic hypebeasts—and their kids.

The SpongeBob and Timberland collab is made for nostalgic hypebeasts—and their kids. Two new pairs of SpongeBob SquarePants-themed kicks that come in adult and kid sizes, along with a few pieces of apparel, have hit the Timberland site for the cartoon’s all-ages fans. Making mini versions of products, especially pint-sized streetwear, has become a favorite marketing tactic for brands trying to reach Millennials as they age up and settle down. (Uproxx)