Jetblack’s text-based shopping service gets more personalized by providing fewer options.

Jetblack’s text-based shopping service gets more personalized by providing fewer options. Their CEO sets the stage: “Imagine if you were to ask Jetblack for the perfect stroller and it was like, ‘Here’s 10,000 results.” Instead, the Walmart service with a wait list to join takes those 10,000 answers and turns to a team of influencers and product experts to trim the list to 100. Finally, they review users’ data to recommend just a few products recommendations, which are sent via text. (Business Insider)