Spotify listeners can now send their friends music and podcasts via Snapchat. The music streaming platform is betting on social sharing to promote podcasts and win over young listeners, teaming up with WhatsApp, Twitter, Instagram Stories, Facebook Stories, Messenger, and now Snapchat. Spotify’s status as a Gen Z & Millennial go-to, they missed their estimated subscriber growth in the last quarter by half a million as they stare down serious competitors for young listeners’ ears, including Apple and Amazon. (TechCrunch)
