ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Houseplants, seltzer, and several other sectors are booming because of Millennials.

Houseplants, seltzer, and several other sectors are booming because of Millennials. The young adult demo has been blamed for killing golf, paper napkins, and much more—but the industries they’re shifting their spending to are surging. Their wellness obsession is propping up both fitness and skincare, while Generation Wanderlust’s love of experiences is fueling the camping and travel sectors. And while chain restaurants may be struggling, Millennials’ love of convenience means they’re frequenting fast-casual locales and the frozen food aisle. (Fast Company)