Jägermeister is coming for Millennials with cold brew-infused liquor. Young consumers may be drinking less often, but when they do drink, Magic Hat’s President & GM tells us they’re looking for “different flavors and experiences that add to the occasion.” The new offering from Jägermeister definitely checks the box for “different flavors,” combining cold brew coffee (which Millennials are obsessed with) with their digestif blend of 56 herbs, roots, and other elements. (Insider)
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