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Digital startups are helping Millennials organize their IRL friendships using spreadsheets and data analytics.

Sep 03 2019

Digital startups are helping Millennials organize their IRL friendships using spreadsheets and data analytics. Dex claims it can “turn acquaintances into allies” by tracking users’ social connections and sending reminders when it’s best to contact them. While Dex focuses on “loose ties,” Monaru is made for optimizing your inner circle. The service tracks preferences and important dates for the closest ten to fifteen people in your life, helping you plan thoughtful gifts and activities to keep them close. (Axios)