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Beach House Group is launching celebrity-backed labels for Gen Z. 

Sep 04 2019

Beach House Group is launching celebrity-backed labels for Gen Z. Millie Bobby Brown from Stranger Things recently debuted her skincare and cosmetics line under brand incubator Beach House, and the clean beauty brand is already available at Ulta, Target, and online (though it’s selling out fast). Beach House also took on personal care products with Moon oral care and tapped another influencer for a travel and luggage brand: Shay Mitchell’s Béis, which rakes in $1 million monthly on DTC site Neff. (Glossy)