Having the best kids’ content could decide who wins the streaming wars. Streaming services are quietly doubling down on children’s programming because, as Vilynx’s president explains, “You wouldn’t fire your favorite babysitter, so when your child finds a platform or a show that they love, the last thing you are going to do is cancel that service.” Children are more loyal to their favorite franchises and more “churn-proof” than their Millennial parents. Knowing that, the recent addition of Sesame Street to the upcoming HBOMax SVOD could be WarnerMedia’s “secret weapon.” (Adweek)
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