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Kohl’s is teaming up with Facebook to create data-informed collections for young consumers.

Aug 27 2019

Kohl’s is teaming up with Facebook to create data-informed collections for young consumers.“Curated by Kohl’s” will feature brands from across categories that data shows “resonate” with Facebook users. The line of clothing, apparel, home décor, and more will roll out at 50 stores, as well as online. The move follows a larger retail trend of featuring “smaller, more focused collections”—such as Story, Macy’s boutique-within-a-store that sells a revolving selection of trendy goods. (The Motley Fool)