A tongue-in-cheek streetwear drop from McDonald’s appeals to young consumers’ love of ironic fast food fashion.

A tongue-in-cheek streetwear drop from McDonald’s appeals to young consumers’ love of ironic fast food fashion.They’re hyping new Spicy Chicken McNuggets with a self-aware line of apparel called “Schnuggs,” served with a side of social media self-mocking to promote it. The campaign will run across Instagram, Facebook, Twitter, and YouTube, have a designated Snapchat filter, as well as be a part of a series of GIFs and digital stickers. You can also see creative assets IRL as part of out-of-home ads. (Marketing Dive)