Funko toys are more popular than ever—but its Millennials, not kids, that are collecting them. The company appeals to Next Level Fandoms, no matter how niche, by turning an ever-growing archive of 1,100 licenses into coveted bobbleheads called Pops. Funatics (their Brandom) gather at exclusive events to grab early-release and exclusive Pops—and resell the $15 toys for thousands of dollars. Funko’s sales have surged from $516 million in 2017 to $686 million in 2018, and they’re predicting sales of up to $850 million this year. They’re putting that money to use, building a 40,000 square foot retail space in LA. (THR)
