Funko toys are more popular than ever—but its Millennials, not kids, that are collecting them.

Funko toys are more popular than ever—but its Millennials, not kids, that are collecting them. The company appeals to Next Level Fandoms, no matter how niche, by turning an ever-growing archive of 1,100 licenses into coveted bobbleheads called Pops. Funatics (their Brandom) gather at exclusive events to grab early-release and exclusive Pops—and resell the $15 toys for thousands of dollars. Funko’s sales have surged from $516 million in 2017 to $686 million in 2018, and they’re predicting sales of up to $850 million this year. They’re putting that money to use, building a 40,000 square foot retail space in LA. (THR)