Logomania is back—but it’s not the ‘90s trend you might remember.

Logomania is back—but it’s not the ‘90s trend you might remember. Brands like Champion and Gucci are letting designers get creative as they reimagine logos to be a part of the art of the piece, rather than a marketing-fueled afterthought. Also, young shoppers’ minimalism coexists, rather than clashes, with today’s logos. A FIT chairperson explains, “Consumers want smaller, less obvious logos…Too large of a logo detracts from the marketing message and makes it appear that the marketer is shouting.” (Fortune)