Kellogg’s is leveling up its esports marketing spend.Their budget shift started a few years ago with small-scale tournament activations. They must have seen success reaching esports’ coveted young demo because now the brand headline-sponsors several tournaments, with the Kellogg’s-owned Pringles logo especially gracing many an esports stream. Competitive gaming has become a “continuous investment” for them, and other brands are sure to follow suit. (Digiday)
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