Beautycon has become much more than a makeup festival. The annual convention has evolved far beyond free samples. The event is filled with endless Instagrammable photo opportunities, from classic ball pits to a stage decked out with plants and minimalist furniture. In addition, attendees can listen to panel discussions, enjoy live musical performances, and more. Beatuycon CEO Moj Mohdara explained to us that they “help create these meaningful IRL experiences that they can capture on their social platforms and share with their friends.” (Fast Company)
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