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Oakleys are riding the Cult of Ugly wave into teens’ closets.

Aug 09 2019

Oakleys are riding the Cult of Ugly wave into teens’ closets. A brand most worn by BMX bikers and suburban dads started gracing the runway last year, collaborating with the likes of Vetements and Alexander Wang. Now, knockoffs have hit the mainstream as copycat Oakleys make their way onto trendy fashion sites like Fashion Nova. The sunglasses are following in the footsteps of other function-over-fashion trends, like Birkenstocks and fanny packs, thanks to the 70% of 13-36-year-olds that say wearing clothing that was once considered ugly is now cool. (The Outline)