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Apple is triggering tingles with ASMR videos.

Aug 09 2019

Apple is triggering tingles with ASMR videos.Serving up soothing sounds and visuals for stressed out Gen Z & Millennials jumped from YouTube trend to marketing tactic, as more brands tap ASMR for oddly satisfying campaigns. Now, Apple is advertising the iPhone’s camera quality with a series of videos shot on iPhone. They include “Whispers From Ghost Forest,” “Crunching Sounds on the Trail,” and more. (Hypebeast)