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iHeartMedia is blurring the line between podcasts and radio by airing their podcasts on their stations.

Aug 09 2019

iHeartMedia is blurring the line between podcasts and radio by airing their podcasts on their stations.They’re slating pre-recorded podcasts in between music and talk radio segments as part of a new Sunday Night Podcasts program. Not only are is iHeartMedia hoping to cross-pollinate their digital and traditional touchpoints, but they’re also building out a new breed of advertising product to tap young consumers that listen to podcasts. (The Verge)