Jazwares is going after girl gamers with a line of app-connected toys. The toy company known for their Roblox and Fortnite merchandise noticed “a gap” in their audience of “the same girl playing with Roblox, and who will be playing with Fortnite,” according to one exec. Their new line of Nanables aim to fill that gap by providing girl-centric toys that can be scanned into the interactive world of a free app full of games. Girl gamers can also connect with one another via the app, and watch webisodes on YouTube. (Kidscreen)
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