Impossible Foods is making its way to the grocery aisle.As vegan food continues to trend among young consumers, brands in the space are racing to take up as much market share of the meat-free industry as possible. Impossible Foods has been quick to roll out their product at established fast food chains like Burger King and White Castle, and now they want to earn a place in Millennial shoppers’ carts. But they have competition, since Beyond Meat beat them to shelves. (TechCrunch)
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