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Coors Light hopes to make a comeback with a Millennial-focused marketing push.

Aug 01 2019

Coors Light hopes to make a comeback with a Millennial-focused marketing push. The beer brand’s sales slumped 2.5% this year, according to IRI research, but they’re banking on a “Made to Chill” campaign—filled with ads where Millennials, for instance, enjoy a “shower beer”—to turn that around. Their distribution strategy will be anything but chill: the ads will run across Hulu, YouTube, ESPN, and more, where the brand anticipates that 90% of 21-34-year-olds will see them an average of nine times in the month of August. (MediaPost)