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SodaStream is betting that ‘90s-inspired designs will get young consumers to go zero-waste.

Jul 31 2019

SodaStream is betting that ‘90s-inspired designs will get young consumers to go zero-waste. More brands are banking on nostalgia for the decade of butterfly clips and jelly sandals, and SodaStream is tugging on heart strings by teaming up with Beverly Hills, 90210 star Tori Spelling for a retro product. Sparkling water is already a beverage craze among La Croix-loving young consumers, but SodaStream has the added advantage of being waste-free—tapping a Gen Z and Millennial passion with a see-through and sparkly design. (CNET)