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A giant box full of Cheez-Its and wine could be Millennials’ fever dream-turned-reality.

Jul 25 2019

A giant box full of Cheez-Its and wine could be Millennials’ fever dream-turned-reality. House Wine and Cheez-Its are coming together in one glorious picnic-ready box for 21-plus Millennials’ outdoor boozing needs. The unexpected collab is available in several pairing options for discerning palates, like White Cheddar and Rosé or Cheddar Jack and Cabernet Sauvignon. The marketing stunt also helps to cross-pollinate brand fans, giving Cheez-It lovers a chance to try House Wine, and vice versa. (Adweek)