Brands are losing over $1 billion a year on influencer fraud. A study from Cheq and the University of Baltimore found that advertisers will spend $1.3 billion this year marketing to fake followers and garnering fake engagement. That amount is expected to swell to $1.5 billion in 2020. The study comes at a time when brands are starting to question if the influencer bubble has burst and are spreading their budgets across smaller influencers with higher engagement. (Highsnobriety)
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