ThirdLove is opening a physical store to raise awareness, not revenue. At the digital-first brand’s first experimental retail store, “you can experience the brand in real life and get an understanding of what it is,” explains their co-founder and CEO. Primarily, the store is a “marketing tool,” not just because it connects with potential customers in person but because everyone that takes the in-store bra fit quiz has to supply their email to receive results. (ModernRetail)
