Bic is embracing the gender blur with a gender-free razor. Made For YOU is an Amazon-exclusive, refillable razor line that markets itself as “one brand for both men and women, designed to shave everybody and every body, no matter who you are or what you shave.” The strategy should appeal to Gen Z & Millennials, 58% of whom told us in our Genreless Generation trend that they wish there were more products made to be used by both boys and girls. (MediaPost)
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