Why do people keep going to Disney movies?Because kids don’t care about critical acclaim—and they’re the ones deciding which movies their family sees. Over three in ten tickets sold this year was a Disney flick, and that doesn’t yet include The Lion King, which had a strong opening weekend despite low ratings. Disney banks on nostalgic remakes like this one, along with franchises like Marvel and Star Wars, to bring built-in fan bases to the box office. Plus, they turn movie premieres into appointment viewing events via savvy marketing. (Variety)
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