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Beauty brand Glossier is launching an entire apparel line.

Beauty brand Glossier is launching an entire apparel line. The indie brand known for its no makeup-makeup looks and cult status among young consumers announced their limited edition GlossiWEAR (get it?) in an Instagram post that has racked up over 90,000 likes in less than a week. The cosmetics company’s avid Brandom has their credit cards out and waiting as they speculate what might be included in addition to the post’s pink hoodie. (Elite Daily)

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