ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Over 60% of Gucci’s 2018 sales came from Millennials and the luxury brand’s “fastest growing segment” is under 24.

Over 60% of Gucci’s 2018 sales came from Millennials and the luxury brand’s “fastest growing segment” is under 24.So, what are they doing right? Gucci has invested in tech that quickly turns ideas into products, and they’ve built a brand personality young people want to connect with. They also keep their ear-to-the-ground by monitoring platforms like WeChat—where they go beyond “guessing and hoping” by using AI to identify trends. (Jing Daily)