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Gen Z students will soon have to rent textbooks, as Pearson takes a “digital-first” approach to education.

Jul 16 2019

Gen Z students will soon have to rent textbooks, as Pearson takes a “digital-first” approach to education. Now that the company’s crossed what CEO John Fallon calls “the digital tipping point,” meaning over half of their sales are e-commerce, Pearson is prioritizing e-textbooks and planning to update print books less frequently. Considering Gen Z’s interest in the rental economy and their push for brands to go zero-waste, the generation should be ready to switch from owning to renting. (BBC)