Beauty brand Il Makiage is rethinking online shopping with their influencer-focused site relaunch. The new platform launched with over 400 influencer tutorials, where site users can easily shop the looks their favorite online celebrities wear on social media. But it’s not just boosting revenue for the brand; the influencers are incentivized to upload their content with the promise of a cut of each sale. The first-of-its-kind Shoppable experience could be licensed for other brands’ use in the future. (Glossy)
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