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Netflix is putting an augmented reality twist on traditional print ads.

Jul 15 2019

Netflix is putting an augmented reality twist on traditional print ads.In the latest futuristic marketing campaign to promote Stranger Things, Google and Netflix teamed up to run a series of print ads for the show’s fictional Starcourt Mall in the New York Times. When users view the retro ads through their phones and apply the Google Lens, they’re shown snippets from scenes that took place in the mall, creating an immersive marketing experience that goes beyond the page. (AListDaily)