Antelope Canyon’s wavy, orange rock formations are driving Instagram tourism to the local town, for better or for worse.

Antelope Canyon’s wavy, orange rock formations are driving Instagram tourism to the local town, for better or for worse. Tour guides instruct visitors on which filter to set their phones to (vivid warm) and assist with the actual photo taking, organizing everyone so that they can capture photos that don’t show the crowds jockeying for Instagrammable angles on the canyon floor. The influx of tourists has become an important revenue stream for the Navajo tribe—but to earn it, they’re bending cultural rules about frequenting the canyon and dealing with infrastructural demand. (Vox)