Lululemon has opened a restaurant. Yes, the athletic apparel brand. At Lululemon’s experiential Chicago location, brand stans can try-before-they-buy Lululemon gear by wearing it to any of the 40-50 classes offered each week. After, they can treat themselves to a post-workout meal at Fuel, which is serving up eats for the wellness set, like acai bowls and salad, but also less-expected emotional fuel, like burgers and beer. Over their meal, they can also connect with other Lululemon devotees by dining in the dedicated “connection room.” (Eater)
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