A beautiful, but toxic lake is attracting an alarming number of Instagrammers.

A beautiful, but toxic lake is attracting an alarming number of Instagrammers. Nicknamed the “Novosibirsk Maldives,” an artificial lake in Russia owes its bright blue colors to the heady brew of “calcium salts and metal oxides” dumped into it. But the lake’s Instagram geotag and dedicated accounts indicate that Generation Wanderlust can’t get enough of the social media-friendly spot. In response, the company that owns it called it an “ash dump,” warned people to stay away, and blocked entering roads. (Vice)