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Influencer engagement is dropping, fast.

Jul 12 2019

Influencer engagement is dropping, fast. InfluencerDB reports that sponsored posts’ average engagement rate plummeted from 4% three years ago to just 2.4% in the first quarter of 2019, while influencers’ non-sponsored content saw an even more dramatic drop—from 4.5% to 1.9%. Marketers that still want to leverage the Influencer Effect should go micro: influencers with 1,000 to 5,000 followers had the highest engagement rates of all those studied, clocking in at 8.8%. (Mobile Marketer)