The NFL’s biggest concern isn’t concussions or Kaepernick—it’s hooking the next generation. Accused of “killing” live TV sports, the Post-TV Gen is shifting their content consumption to streaming and social media and the NFL needs to meet them there. Expanding three initiatives they’ve already started will help: continuing to cut down broadcast game lengths, leaning into their digital partnerships with the likes of Twitter and Amazon, and making more licensing deals akin to their Fortnite collab. (SI)
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