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Virtual sharks are swimming Southwest planes’ aisles for Shark Week.

Virtual sharks are swimming Southwest planes' aisles for Shark Week. The airline is adding augmented reality to their Shark Week marketing team-up this year, rolling out a phone filter that brings the users’ choice of popular sharks into the real world and encouraging them to share their experience with the hashtag #SharksTakeFlight. In addition, flyers can play mobile and gate games as well as access in-flight content. (AListDaily)