The next big Gen Z music artists are launching their careers on TikTok.

The next big Gen Z music artists are launching their careers on TikTok. Lil Nas X isn’t the only rapper who’s landed a record deal after taking a TikTok song viral. Sueco the Child released a bass-heavy hit with an easy-to-lip-sync hook with the strategic aim of TikTok fame—now, he’s signed to Atlantic Records. And the platform vying for teens’ attention only plans on going deeper into the music scene, with a streaming service already in the works. (The Ringer)