Budweiser is trademarking their status as “the official beer of esports.” The beer brand is already a sponsor of Overwatch League, and now they’ve applied to trademark “the official beer of esports,” “the official beer of gaming,” and “the official beer of gamers.” It’s daunting news for other booze brands that have been levelling up their esports marketing to reach young gamers, like Miller Lite, which recently became Complexity Gaming’s exclusive sponsor and released a “Cantroller.” (The Takeout)
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