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Diet Coke is ditching labels to take a stand on stereotypes.

Jul 01 2019

Diet Coke is ditching labels to take a stand on stereotypes. As part of their “[Unlabeled]” campaign, the slim Diet Coke can is getting the ultimate minimalist makeover that leaves nothing but the vertical red stripe for the Genreless Generation. The cans will be available at select events, like several upcoming Pride celebrations. A series of short videos accompany the effort, like one of a black transgender artist and another of a “white-passing” Native American woman. (Marketing Dive)