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What makes a TV show GIF-able?

Jul 01 2019

What makes a TV show GIF-able? SpongeBob SquarePantsSNLThe Office, and more shows are scrapped for GIFs that rack up millions of views, thanks to close-up shots that perfectly capture an emotion—like Patrick’s loving swoon or Michael’s enraged disbelief. Gen Z and Millennials communicate with these looping clips to convey a level of meaning that goes beyond words. But while the GIFs get lots of exposure, the creator and the original source often lose credit in the process. (Vulture)