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Converse is upcycling jeans into sustainable sneakers.

Jun 28 2019

Converse is upcycling jeans into sustainable sneakers. Through research and development, they discovered they can turn anything from a cable sweater to a post mailer into Chuck Taylors, so after launching the line of three styles of low-waste denim sneakers, they plan to experiment with more materials. This follows two other projects aimed at cause-conscious young consumers: sneakers made with recycled plastic and others with cotton scraps. (Fast Company)